http://hackaday.com/2015/12/09/echo-of-the-bunnymen-how-amd-won-then-lost/
Relevant to a conversation we had at my place on Saturday
EDIT: Another interesting article:
http://arstechnica.com/business/2013/04/the-rise-and-fall-of-amd-how-an-underdog-stuck-it-to-intel/
Also see: https://www.youtube.com/watch?v=LKxzYFU5a_U
Hah, that was good!