...In this case, the need for a Hollywod "Hostage" campaign:
me hates being forced to watch crap too, Garner! (http://www.radiosonic.fm/garner/comments.php?y=06&m=04&entry=entry060417-112020)
Disney and Universal are notorious for this, that's why when I load some DVDs I wait until I see the timer hit "blank" (or menu) and then switch over from VCR.