I love Sonic 102.9 -- they are the goofiest bunch of morning show guys (without being profane like certain other rock stations).
Just heard about this while listening this morning:
"Snakes on a Plane" has a cool promo: you can get Samuel L. Jackson to phone you!
http://www.varitalk.com/news_press_detail.php?_id=48
Quote
100,000 MESSAGES IN FIRST 24 HOURS
AUG 03, 2006 New Line Pictures has chosen VariTalk to create a personalized, talking campaign for the theatrical release of Snakes On A Plane. The campaign empowers movie fans to create and send personalized phone and email messages in the voice of Samuel L. Jackson.
The campaign is currently linked online at www.snakesonaplane.com
http://snakesonaplane.varitalk.com/