Yes, the video is called PimpStar, no it's not NSFW (that is, it is safe for work). It's a new set of wheels you can get that allow you to display custom messages while driving.
http://www.livevideo.com/video/landing/BF2E4A57756940F6A484F47BAD9ADAD9/pimpstar.aspx?tx_site=lyricsdownload.com&tx_cid=1738&tx_category=1