who's hungry? (food corporations' logos make sure that YOU are!)

Started by Darren Dirt, September 05, 2014, 03:50:55 PM

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Darren Dirt

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Strive for progress. Not perfection.
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Mr. Analog

Man, I could have sworn we had a post about this before, maybe it's another forum I go to.

But yeah, the psychology behind things like logos can be very complex. I mean look at the starter parameters:
-Simple
-Recognizable
-Direct

That's hard enough to do, but then to add in other factors like colours people associate with certain flavours, fonts that evoke certain moods and feelings, etc. It's an amazing world, and not just limited to food! (automobile branding is similarly nuanced)
By Grabthar's Hammer