cool animation re. social media (i.e. "new" advertising)

[Darren Dirt]

http://awebexpert.blogspot.com/2009/01/excellent-video-on-social-media-but-its.html

A German ad agency created this video to promote social media. Unfortunately, it's wrong. Social media is not going to replace all offline advertising. It is not "choose one or the other." The correct answer: All of the above.

When TV was introduced the same gurus said that radio was going to die. It did not die because there was a demand for it by consumers as well as by advertisers.

All companies should be using social media and developing ideas that can go viral. The web is making it easier than ever to connect and converse with loyal and potential customers. But it doesn't mean TV advertising is dead.

In 10 years, I believe we will be watching our TV's more than we are now. We won't just be enjoying Law & Order. We will also be laughing at the latest YouTube videos on our big screen TV. And we will be viewing these shows with our family and friends. Will there be advertising in these programs? You betcha. (We will also be using Skype connecting with videocams.)

TV advertising is not dead. It is evolving. (Unfortunately, I think it has gone the wrong way by bombarding the viewers with more station breaks, more ads, and increasing the volume of the ads, rather than respecting their viewers/consumers.)

This is the video in question. I like that style of animation. One comment on YT: "It's simple and it's amazing, it shows us really the evolution of brand marketing", agreed.