AdSense earnings to individual content providers? Google API Rumours

[Mr. Analog]

This web log talks about an interesting possibility if the "leaked" Google API rumours are correct.

User generated content is hot - HOT! But if you're a UGC (yup, I'm using the acronym) site, like RateItAll, Facebook, YouTube, or MySpace, how do you incent your members to post more great stuff, so you can make more money? Well, Google is only too happy to help you out there. Word has leaked recently (Eric was first) that Google is (reportedly) working on a new API that will allow content sites to distribute AdSense earnings to individual members.