Unbelieveable! This Is Not Butter!

[Mr. Analog]

Everyone has heard of I Can't Believe It's Not Butter!, the margarine spread with the memorably comical name. While there are many butter substitutes gracing our grocery store shelves (oh yes, how they make my stomach juices flow), I assumed that this was the only product that used the word "butter" to market its superiority over other butter substitutes through its fascinating ability to be mistaken for real butter.

http://www.seriouseats.com/required_eating/2007/11/its-not-butterdeal-with-it.html

[Lazybones]

LOL

[Mr. Analog]

Which is your favourite?

Mine's "Move Over Butter!"

[Thorin]

Yeah, "Move Over, Butter" is my favourite.  Especially with the thug-cow in the logo.  At least, that's what I imagine a thug-cow would look like.  Do you remember the commercial for "Move Over, Butter", with the farmer singing with his cow?

http://www.retrojunk.com/details_commercial/706/

I don't...

Edit: changed "imagine" to "remember", because the former made no sense in the sentence!

[Tom]

Hmm, they should have called it "Moooove over butter"

[Darren Dirt]

Butter Face?


gotta luv this esoteric reference in the comments:

I think there should be one called "Inconceivable! It's not butter!" - with Wallace Shawn's face prominently featured on the packaging, of course.